Wechat does short content, and the current implementation method is through small programs; the second is to increase the weight of videos based on the information flow of subscription accounts, and at the same time, make a good balance between high-quality graphic content and video content. Possibly, WeChat will still explore the possibility of short videos through small programs. At present, Tencent has joined hands with Kuaishou to set up a company, and the possibility of further in-depth cooperation cannot be ruled out in the future. However, what is certain is that, be it short videos or pictures and texts, the changes in WeChat content ecology are ultimately paving the way for service transformation. Whether it is the content payment function or the so-called "short content", it is only a way or way to maintain existing content creators. Strategically, WeChat's next step is likely to continue to improve mini-programs to reach users with content and services.
On the content side, through the algorithm optimization of the search function, the depth and breadth of the content that reaches users is continuously increased. At the same time, the search is lowered into the applet to shorten the conversion path and improve the link efficiency of information and services. Whether it is the subscription account payment or the "short content" that people expect, the final service is the service supply that is carried by the applet. WeChat, which has already experienced the growth stage, is entering the second half of the mature stage. Under the "traffic impact" of short videos such as Douyin and Kuaishou, sms marketing service WeChat may not need to worry about the issue of activity and traffic. After all, whether Douyin or Kuaishou, will not touch the strongly connected social core based on the chain of acquaintances. Compared with user activity, WeChat may care more about the conversion